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Rasmus Hougaard

Rasmus Hougaard

Founder & Managing Director, The Potential Project

Rasmus Hougaard is the Founder and Managing Director of The Potential Project – a leading global provider of corporate mindfulness training solutions. The Potential Project works with fortune 500 companies in 22 countries across North America, Europe, Asia and Australia. Clients of The Potential Project include Accenture, Nike, American Express, Microsoft and Sony to name a few. The objective of their programs is to enhance individual and organisational performance and well-being through skilful application of mindfulness in a corporate context.

Rasmus has practised and taught mindfulness since the early 90s and has many years of experience working with leaders in bringing mindfulness and mental effectiveness into their organisations and lives. He is recognised as a leading international authority on training the mind to be more focused, effective and clear in an organisational context. His book on Corporate Mindfulness is expected to be published in the summer of 2015.

Rasmus´ background includes a career in the Sony Corporation as well as a researcher in organisational development. Rasmus has a Master’s degree in Organisational Development & Adult Learning and degrees in Philosophy and Human Resources. In 2009, after years of working with leading scientists, corporate executives and mind training experts, Rasmus launched The Potential Project. The mission of The Potential Project is to help individuals and organisations become more mindful and effective in everything they do. Through the work of the Potential Project, Rasmus and his colleagues in The Potential Project, have helped tens of thousands of individuals and organisations enhance performance and job satisfaction.



Rasmus is sought after as a keynote speaker at conferences, workshops and seminars due to his ability to communicate this complex subject in clear, concise, corporate language. Recent conference appearances include:

  • Mindful Leadership Summit, Washington DC 2014
  • Accenture Mobilisation, Malaga 2014
  • National German HR conference, Cologne 2014
  • Mindfulness at work, Cranfield Business School 2014
  • Mindfulness in Business, Stockholm 2014
  • Gawler Conference, Melbourne 2014
  • Happiness & Its Causes conference, Sydney 2014
  • Australian Business National Congress, Sydney 2013
  • High Performing Organisations, Copenhagen Business School 2013
  • Mindfulness in Organisations, Singapore Management University 2013
  • Australian Human Resources Institute (AHRI) National Conference, Sydney 2013
  • GE Money Banking Conference, Stockholm 2013
  • Mindfulness in Work-life and Leadership, Oslo 2013
  • The Neuroscience of Mindfulness, Neuro leadership Institute, Sydney 2013
  • Mind & Its Potential Conference, Sydney 2013
  • Sustainable Wellbeing Conference, Gawler Foundation, Melbourne 2013
  • Asia Pacific Coaching Conference, Singapore 2012
  • Harnessing The Potential of the Mind, ESSEC Business School, Singapore 2012
  • The Power of Mindfulness, Copenhagen 2012
  • Mindfulness in Business, Stockholm 2012

Rasmus has also been invited to present in numerous academic settings. He has been a guest speaker at universities and business schools around the world including:

  • Copenhagen Business School
  • Cranfield School of Management
  • ESSEC Business School
  • Singapore Management University
  • Rotman Business School
  • University of Bangkok
  • Singapore National University
  • University of Copenhagen
  • Melbourne University
  • Latrobe University
  • University of Tasmania
  • Aarhus University


To book Rasmus Hougaard for your event, contact Front Row Speakers on +353 1 485 3991 or email [email protected]