Business strategist David Meerman Scott helps companies and organizations generate attention and grow business in a real-time world. He spotted the online content revolution in its infancy and wrote five books about it including The New Rules of Marketing & PR, the definitive book on the topic, translated into 29 languages.
The pendulum has swung too far, creating a world of digital chaos. Tech-weary and bot-wary people are longing for human connection. There are businesses and organizations who have learned to win by tapping into this mindset by creating a Fanocracy. Creating a Fanocracy is rocket fuel used by forward-thinking companies and organizations of all sorts–including those from the most unlikely industries–to inspire and nurture true fans. David’s high-energy presentations highlight the strategies and success stories using bold images and video to energize audiences.
David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers. David’s ideas have captured the attention of respected firms and organizations all over the world–having spoken in over 40 countries and on all seven continents.
His groundbreaking strategies don’t just slap new tools onto dusty old strategies–they reinvent the way to engage the marketplace.The top-selling book by David is The New Rules of Marketing & PR, a Wall Street Journal bestseller in its 6th edition with over 400,000 copies sold. It is available in 29 languages and used as a text in hundreds of universities and business schools worldwide.
Real-Time Marketing & PR and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is co-author of Marketing the Moon (and contributing producer of the 2019 PBS documentary it inspired, Chasing the Moon) and Marketing Lessons from The Grateful Dead. David’s next book is co-authored with his daughter, Reiko, and reveals how the power of fandom–long understood in the celebrity world–can be harnessed by business.
David is the pioneer of Newsjacking, a business growth strategy so successful that it is now listed in the Oxford English Dictionary: “In the space of a few short years, newsjacking has gone from an experimental technique to a staple in every social media-savvy marketing department’s arsenal. Its contemporary iteration, however, dates from the early twenty-first century, as first popularized by marketing and sales strategist David Meerman Scott.”
David is a globalist with real-world experience building businesses and a sharp eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies. Losing his job following the sale of NewsEdge to Thomson Reuters delivered David the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.
David is a co-founder and partner in Signature Tones, a sonic branding studio. Signature Tones works with clients to create sonic logos and original music for use perfectly in tune with their brand. Sonic branding includes original music that is used in videos, podcasts, products and services, as walk on music for speaking engagements, in TV and radio commercials.
David is an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant), and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014), his current portfolio of advisory clients includes HubSpot, where he has served since 2007, (successful IPO in 2014), digital selling firm Vengreso, Mynd, Harmony, YayPay, SlapFive, ExpertFile, and InstaViser as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount. He is also a strategic limited partner and advisor to Stage 2 Capital, a go-to-market venture capital fund investing in and advising companies scale sustainable revenue and healthy growth.
To book Business Strategist David Meerman Scott for your event, contact Front Row Speakers on +353 1 485 3991 or email welcome@frontrowspeakers.com.
“David Meerman Scott was live at our headquarters when he spoke to our worldwide sales and marketing team with live video and WebEx feeds to offices in three countries and many U.S. cities. David’s presentation was informative, interesting and the case studies made it immediately relevant to our business. Many of the global team members commented that they couldn’t wait to get back to their desks to try out some of David’s techniques. That’s exactly the response we had hoped to receive.”
–Lori Sayde-Mehrtens, Director of Publicity, Wiley
“David spoke at HubSpot’s Inbound Marketing Summit. His unique ideas and compelling presentation style kept the audience deeply engaged. We look forward to having David back at next year’s Inbound Marketing Summit.”
–Brian Halligan, CEO, HubSpot
“When I first arrived at Ford Motor Company, there was one marketer that I knew we had to have speak to us –David Meerman Scott. His energy, his passion, and his creative storytelling combine to form a truly influential and powerful message that traditional communications and marketing staffs need to hear. Even though we’re already getting behind this kind of thinking at Ford, David’s style and experience energized our employees and really got them thinking about marketing differently.”
–Scott Monty, Digital & Multimedia Communications Manager, Ford Motor Company
“David Meerman Scott delivered a social media masterclass for 35 senior managers from different functions and businesses of ITC. We were fortunate to get time from him. His sessions were engrossing and captivating, rich in content, very contemporary, simple yet focusing on real-time solutions. His enormous experience backed by his lucid, crisp and engaging delivery style left a lasting impression. Some of our participants have expressed their desire to work with him in building market leadership for our newer businesses by leveraging Social Media Platform. We look forward to develop an enduring relationship with David.”
–Ashok Dutt, Vice President Learning & Development, ITC Limited, India
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