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Alan O’Neill

Alan O’Neill

Change Management | Culture | Customer Service

Your conference or event is important to you. You have key messages that you’d like to get across in a dynamic way – to motivate your people into action or maybe just to think differently. You’ll want to hear stories and case studies of how other organisations – with similar challenges to your own – have overcome obstacles and become great again.

With over 30 years of experience from the board room to the front line, Alan O’Neill mba, The Change Agent – has supported iconic brands to achieve amazing results. In a dynamic world, he knows what it takes to drive change in a business – from top to bottom… and back to front. It’s about having a Customer-centric Culture, Engaged People, and a Supercharged Sales effort.

Across B2B, B2C and the Public Sector, his clients include global brands like Selfridges, Bank of Irl, Harrods, Eli Lilly, Intel, Lufthansa, Mercedes, Moet Hennesy, Ramada Hotels, Scottish Power, Sherry Fitz, St. Gobain, The UN, Vodafone, and more.

Up to 2004, Selfridges for example was a sleeping giant – but in recent years has achieved two significant accolades… it’s officially the best department store in the world… and one of the most profitable (per m²). Alan was their lead consultant for many years.

A consultant, trainer, non-exec director, an author, and a visiting professor with Ashridge, he is also a trusted mentor to many CEOs and board directors who seek his advice on various issues. Alan has a reputation for making the complex simple… being down-to-earth and practical… with a commercial focus that brings everything back to the customer.

It is this unrivalled business acumen that has seen Alan chair and speak at conferences around the world and conduct master-classes with C-level executives. He asks hard and uncomfortable questions, e.g. How do you change an old culture to prepare for emerging global challenges? How do you overcome cynicism and resistance to change? How do you overcome complacency and lack of accountability? How do you differentiate with customer-experience culture? How do you retain the best talent? How do you increase sales in a challenging and disruptive global market?



Alan will adapt his stories, business models and real-life case studies in his specialist topics…

1. Change Management – Dare to Change…how to embrace and drive change

2. Culture – Build a High-performance Culture through Engagement and Empowerment

3. Sales Growth – Supercharge your Sales… how to double sales in two years

4. Retail – Adapt to the Future of Retail

5. Customer Service – Customer-ize your Business… differentiate with great customer experiences

With every engagement, Alan takes time to understand the brief, the objectives, the challenges… and builds empathy before meeting his audience. Energetic, passionate and engaging… he will leave your audience with thoughts and challenges – that are guaranteed to provoke, inspire and give hope.



“Alan is very commercial and gave practical, sound advice that truly inspired and motivated our people.” – CEO, Dubai Refreshments

“As a public service institution, Customer Service is a priority for us. Alan inspired us with his commercial stories and showed how they’d work for us too.” – HR Director, ECHA

“We greatly admire the Selfridges brand and wanted to hear the success story firsthand.” – CEO, Retail, Russia

“Alan delivered the Supercharge your Sales presentation to our full management team of 35 managers. It was a great boost at the start of our peak season. He challenged us to re-look at ourselves in a very different light and we needed that.” – Commercial Dir., Gleneagle Hotel Group

We in the motor industry believe that we can learn a lot from the world of retail. Alan made that clear.” – SVP, Mercedes

“What impressed me about Alan was how much he knew about the estate agency business and how tailored the presentation was to our needs.” – Director, Sherry Fitzgerald

“We’ve invited Alan to speak on several occasions. If I had to do them all over again – I’d call Alan.” – CEO, Financial Services, UK

“We put it up to Alan to deliver a keynote that would really help our members be more professional. He was excellent and we want now want to roll it out to our members.”  – Director, VFI

“We’ve invited Alan to speak on several occasions. If I had to do them all over again – I’d call Alan.” – Marketing Director, FMCG, UK

“Alan, your keynote was excellent – it was pitched and presented just right and got the conference off to a great start.” – Donnie Tantoco, Rustan Commercial Corporation and Board Member of APRCE



To book Alan O’Neill for your event, contact Front Row Speakers on +353 1 485 3991 or email
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