Alan O'Neill

Alan O'Neill

Change Management | Culture | Customer Service

Your conference or event is important to your organisation. You have key messages that you’d like to get across in a dynamic but respectful way – to motivate your people into action or maybe just to think differently. You’ll want to hear stories and case studies of how other organisations – with similar challenges to your own – have overcome obstacles and become great again.

Alan O’Neill MBA is an international business consultant and non-exec board director working with blue-chip organisations across the spectrum of industry… in Financial Services, FMCG, and others. With 30+ years of front line board level experience – he has lots of no-nonsense expertise with lots to say. Facilitating multi-million euro businesses to achieve amazing results he knows what it takes to drive change right through a business – from top to bottom… and front to back. Up to 2004, Selfridges for example was a sleeping giant - but in recent years has achieved two significant accolades… it’s officially the best department store in the world… and is one of the most profitable department store in the world (per m²).

His retail experience ranges from food to fashion… luxury to mass… big box to multiple site... and down-town to travel retail… in Europe, Russia and the Middle East. He has identified key characteristics of best in the world retailers, such as… total focus on customer… move at pace… are sophisticated yet practical… use science, senses and theatre to romance, entertain and sell… and they excel at driving footfall, conversion and average spend. All made even more possible with a strong business model and a high-performance culture.

But it’s certainly not just about retail. His experience in B2B includes international giants like Chevron, Intel, Kizad, Lavazza, Lufthansa, Moet Hennessy, Nissan, Pepsi, Symantec, Vodafone, Xerox, etc., where he has brought discipline, rigour and common sense to change projects. He is a trusted mentor to many chief executives and board directors who seek his advice on a range of issues. Alan has a reputation for making the complex simple…for being down-to-earth and practical… with a commercial focus that brings everything back to the customer. He’s the strong voice of the customer! So whether the issues are about vision, strategy or structure… or high performance culture… leadership… or customer service – Alan has stories, models and real-life case studies that will adapt.

Alan is convinced that organisations get consistency when they focus on culture. He also believes organisations far too often complicate things and that causes us to take our eyes off the ball – or the customer more especially. Yes it’s a complex changing world and we need to understand those dynamics, but let’s not forget the basics!

It is this unrivaled business acumen that has seen Alan facilitate and speak at conferences in several countries and conduct master-classes with C-level executives. He asks hard and uncomfortable questions, e.g. How do you change an old culture and get it ready for emerging global challenges? How do you overcome cynicism and resistance to change? How do you overcome complacency, procrastination and accountability? How do you develop a customer service culture? How do you retain the best talent in a high-performance challenging culture?

With every engagement, Alan takes time to understand the brief, the challenges, the expected messaging… and builds empathy before meeting his audience. Energetic, passionate and engaging… he will leave your audience with thoughts and challenges - that are guaranteed to provoke, inspire and give hope.

Alan is also a competent conference chair – helping to get the structure, style and content matched to the expected outcome.


- Change Management

- High Performance Culture

- Customer Service

- Selling Premium Products and Services

- Retail Thinking


"Alan delivered the Supercharge your Sales presentation to our full management team of 35 managers. It was a great boost at the start of our peak season. He challenged us to re-look at ourselves in a very different light and we needed that." - Clio O’Gara, Commercial Dir. Gleneagle Hotel Group

"We put it up to Alan to deliver a keynote that would really help our members be more professional. He was excellent and we want now want to roll it out to our members." - Liam Nolan, VFI

"What impressed me about Alan was how much he knew about the estate agency business and how tailored the presentation was to our needs." - Mary Dillon MD, Sherry Fitzgerald

"Alan is very commercial and gave practical, sound advice that truly inspired and motivated our people." - CEO, Financial Services, UK

"We’ve invited Alan to speak on several occasions. If I had to do them all over again – I’d call Alan." - Marketing Director, FMCG, UK

“Alan, your keynote was excellent – it was pitched and presented just right and got the conference off to a great start.” - Donnie Tantoco, Rustan Commercial Corporation and Board Member of APRCE

To book Alan O'Neill for your event, contact Front Row Speakers on +353 1 485 3991 or email