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Alex Denning
Meet the speaker

Alex Denning .

Professional Racing Driver

Alex Denning is a professional racing driver for Lamborghini and one of Ireland’s rising stars in motorsport. With over 18 years of competitive experience, he made history in 2025 as the first official Lamborghini driver for Ireland after winning the Lamborghini Asia Pro Championship. Combining elite sport with a strong business background, Alex delivers powerful insights on performance, resilience, and high-pressure decision-making.

The story

Biography

Alex Denning is a professional racing driver for Lamborghini with over 18 years of competitive experience at the highest level of motorsport. In 2022, he was recognised as Motorsport Ireland’s Young Driver of the Year, and in 2025, he made history by becoming the first official Lamborghini driver for Ireland after winning the Lamborghini Asia Pro Championship.

Alongside his racing career, Alex holds a BA in Business and Economics from Trinity College Dublin and has built his own driver academy business, where he mentors the next generation of drivers in sponsorship acquisition, performance coaching, and career development. This unique combination of elite sport and business expertise allows Alex to bridge the gap between high-performance environments and real-world commercial success.

Alex brings a rare perspective to his speaking engagements, drawing on both his experiences on the track and in business. His journey has included significant setbacks – from major crashes costing over €100,000 to a series of non-finishes due to mechanical failures – before ultimately rising to become a Lamborghini World Champion. This gives him a compelling and authentic voice on resilience, mindset, and performance under pressure.

He has delivered engaging talks across a range of platforms including RTÉ, Off The Ball, TEDx, and corporate audiences such as Kingspan. His key topics include resilience, precision under pressure, calculated versus reckless risk, the psychology of performance, leadership and teamwork, and the importance of marginal gains – often highlighting how success can come down to differences as small as 0.1%.

The conversation

Speaking topics

  1. Resilience: Two big crashes costing €100’000+ followed by 7x non-finishes due to car failures.. in 2023 to becoming the Lamborghini World Champion in 2025.
  2. Precision under pressure
  3. Calculated Risk vs Reckless Risk
  4. The Psychology of Performance
  5. Balancing the art of being a leader whilst also being a team player
  6. Performance Margins: Winning by 0.1%
See them on stage

Watch Alex Denning

What clients say

Testimonials

“Alex delivered a highly engaging session for Kingspan as part of our Cyber Security Awareness Month. What particularly stood out was how naturally he was able to draw on his experience in professional motorsport and connect it to the importance of cyber security, making the subject accessible and relevant to our employees.

He used practical examples from racing to demonstrate key principles including situational awareness, risk management, preparation, teamwork, and the human element. The parallels he drew between the split-second decisions required on track and the everyday decisions employees make around cyber security made the content particularly relatable and effective.

His delivery was confident, professional, and engaging throughout. Alex brought a unique perspective to the discussion and demonstrated how experiences from motorsport can translate into meaningful lessons for a wider business audience. He was able to connect with our employees while keeping the content informative, practical, and easy to understand.”

– Richard Beswick, Global Partnerships and Sports Sponsorships Manager, Kingspan Group
“Alex, thank you for sharing your story. I came away from your session feeling genuinely inspired and incredibly impressed by everything you spoke about. Hearing about your journey as a racing driver, your ambitions, the sacrifices you’ve made, and the resilience you’ve shown to pursue your goals gave us all a fascinating insight into a world that most of us can only imagine.
What stood out most to me was not just your talent and determination on the track, but your mindset off it. Your openness about the importance of mental health, the role of positive affirmations, and your commitment to learning, improving, and growing from every experience was both refreshing and powerful. It takes real self-awareness and discipline to approach each day with that mindset.
You are a fantastic example of what can be achieved through hard work, perseverance, humility, and self-belief. Your passion is infectious, and your willingness to share both the challenges and the successes made your message all the more impactful.
I feel very fortunate to have been in the audience and to have heard your story firsthand. Thank you for your honesty, authenticity, and inspiration. Wishing you every success, happiness, and opportunity in the years ahead. You truly deserve it, and I have no doubt that there are many great achievements still to come.
What an exceptional young man and an outstanding ambassador for his sport – thanks Origina for the pleasure of hearing him. Best of luck, Alex. We’re all rooting for you & get better soon.”- Veronica Moore, Origina.

“Alex Denning was a featured speaker at our 2026 event, held at the RDS, Dublin. The European Motor Show is a premier automotive platform, bringing together leading voices across motorsport, innovation, design, and performance. Alex delivered main stage sessions across both Saturday and Sunday, where he demonstrated a strong stage presence and an ability to engage a diverse audience of industry professionals and enthusiasts. His sessions were delivered to audiences of approximately over 1,500 attendees, and his contributions were well received, combining informed commentary with a confident and professional delivery throughout both days.”

– Lauren Gavin, European Motor Show

 

“Alex is a clear, professional speaker. His TEDx talk stood out for its originality of the idea along with combining insights on the evolving landscape of modern sport and business. In his talk, Alex explored how motorsport has transformed from a performance-first discipline into a sophisticated commercial entity. Drawing on his own journey from his university days at Trinity to professional racing, he demonstrated how today’s drivers must master far more than technical skill. His talk touched on the role of sponsorship strategy, personal branding, financial literacy, data fluency, and networking that play a decisive role in sustaining a racing career.

His message was clear: in modern motorsport, talent may get a driver noticed, but business thinking keeps them on the track. What distinguished Alex as a speaker was his ability to translate this personal experience into universal lessons about change, adaptability, and the intersection of passion and strategy. His delivery was engaging, polished, and accessible to audiences beyond motorsport. Alex has natural stage presence and a compelling story to tell. This combination makes him an excellent fit as a professional speaker. His TEDx talk will be available in April 2026 to view on the TED.com Web site. I highly recommend Alex Denning without hesitation.”

– Dr Maria Gallo Office of the Dean Trinity Business School, Trinity College Dublin

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