David Webb knows what it takes to perform when expectations are high and pressure is constant. Throughout a career spanning more than two decades, he has worked at the highest levels of elite football as a Head Coach, Sporting Director and high-performance specialist, helping teams, leaders and individuals unlock their full potential.
Most recently, David played a key role within the Georgia National Team coaching staff during one of the country’s greatest sporting achievements. As part of the team behind Georgia’s historic qualification for UEFA EURO 2024, he helped create and cultivate the HUNTERS mindset, a performance philosophy built around courage, resilience and a fearless approach to competition. The result was a team capable of exceeding expectations on one of football’s biggest stages while embracing pressure instead of fearing it.
Before his work with Georgia, David held senior leadership positions across several of Europe’s most respected football organisations. His experience includes Crystal Palace, Tottenham Hotspur, Bayer Leverkusen, Southampton, Bournemouth and Huddersfield, where he has led recruitment, talent development, coaching and performance programmes at the highest level.
Alongside his practical leadership experience, David holds a master’s degree in Sports Psychology, giving him a unique combination of academic knowledge and real-world expertise. His approach bridges elite sport and business, showing organisations how the same principles that create winning football teams can also transform leadership, culture and performance in the workplace.
Throughout his career, David has helped identify, recruit and develop talent that has generated more than £200 million in player asset value. Behind every successful recruitment decision lies a deep understanding of human behaviour, potential and performance under pressure. These experiences provide audiences with valuable insights into recognising talent, building trust and creating environments where people can perform at their very best.
Leadership that thrives under pressure
Today’s leaders face constant change, uncertainty and increasing expectations. David demonstrates that high performance is never created by chance. It is built through culture, mindset and consistent leadership.
Rather than relying on theory alone, David shares real examples from dressing rooms, boardrooms and elite sporting environments where every decision carries significant consequences. Audiences gain practical frameworks they can implement immediately within their own organisations.
From elite football to business success
While David’s career has been built in professional football, the lessons he shares extend far beyond sport. Whether working with athletes, executives or leadership teams, his focus remains the same: helping people unlock performance by strengthening mindset, communication and culture.
Business leaders quickly recognise the similarities between elite sport and today’s organisations. Success depends on creating environments where individuals trust one another, embrace accountability, adapt to change and remain focused under pressure. David translates these principles into practical strategies that resonate with audiences across industries.
His presentations challenge conventional thinking about leadership and performance while giving participants clear actions they can take to improve collaboration, decision-making and resilience within their own teams.
Practical insights with lasting impact
David is a regular guest across leading sports media, including Sky Sports News and talkSPORT, while also featuring in respected UK and international digital and print publications. His expertise is sought after because it is grounded in experience rather than theory alone.
Every keynote is tailored to the audience and combines authentic storytelling, practical tools and engaging humour. David creates an energetic learning experience where audiences remain engaged while gaining insights they can immediately put into practice.
Delegates leave with a clearer understanding of how exceptional cultures are built, why resilient leadership matters more than ever, and how individuals and teams can consistently perform when the pressure is highest.
For organisations looking to strengthen leadership, build resilient teams and create a culture where talent flourishes, David Webb delivers an inspiring keynote filled with practical strategies, authentic experiences and lasting value.
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