Alex Denning is a professional racing driver for Lamborghini with over 18 years of competitive experience at the highest level of motorsport. In 2022, he was recognised as Motorsport Ireland’s Young Driver of the Year, and in 2025, he made history by becoming the first official Lamborghini driver for Ireland after winning the Lamborghini Asia Pro Championship.
Alongside his racing career, Alex holds a BA in Business and Economics from Trinity College Dublin and has built his own driver academy business, where he mentors the next generation of drivers in sponsorship acquisition, performance coaching, and career development. This unique combination of elite sport and business expertise allows Alex to bridge the gap between high-performance environments and real-world commercial success.
Alex brings a rare perspective to his speaking engagements, drawing on both his experiences on the track and in business. His journey has included significant setbacks – from major crashes costing over €100,000 to a series of non-finishes due to mechanical failures – before ultimately rising to become a Lamborghini World Champion. This gives him a compelling and authentic voice on resilience, mindset, and performance under pressure.
He has delivered engaging talks across a range of platforms including RTÉ, Off The Ball, TEDx, and corporate audiences such as Kingspan. His key topics include resilience, precision under pressure, calculated versus reckless risk, the psychology of performance, leadership and teamwork, and the importance of marginal gains – often highlighting how success can come down to differences as small as 0.1%.
“Alex Denning was a featured speaker at our 2026 event, held at the RDS, Dublin. The European Motor Show is a premier automotive platform, bringing together leading voices across motorsport, innovation, design, and performance. Alex delivered main stage sessions across both Saturday and Sunday, where he demonstrated a strong stage presence and an ability to engage a diverse audience of industry professionals and enthusiasts. His sessions were delivered to audiences of approximately over 1,500 attendees, and his contributions were well received, combining informed commentary with a confident and professional delivery throughout both days.”
– Lauren Gavin, European Motor Show
“Alex is a clear, professional speaker. His TEDx talk stood out for its originality of the idea along with combining insights on the evolving landscape of modern sport and business. In his talk, Alex explored how motorsport has transformed from a performance-first discipline into a sophisticated commercial entity. Drawing on his own journey from his university days at Trinity to professional racing, he demonstrated how today’s drivers must master far more than technical skill. His talk touched on the role of sponsorship strategy, personal branding, financial literacy, data fluency, and networking that play a decisive role in sustaining a racing career.
His message was clear: in modern motorsport, talent may get a driver noticed, but business thinking keeps them on the track. What distinguished Alex as a speaker was his ability to translate this personal experience into universal lessons about change, adaptability, and the intersection of passion and strategy. His delivery was engaging, polished, and accessible to audiences beyond motorsport. Alex has natural stage presence and a compelling story to tell. This combination makes him an excellent fit as a professional speaker. His TEDx talk will be available in April 2026 to view on the TED.com Web site. I highly recommend Alex Denning without hesitation.”
– Dr Maria Gallo Office of the Dean Trinity Business School, Trinity College Dublin
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