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Joe Sweeney

Joe Sweeney

Business Titan and Expert on Human Behaviour

Joe Sweeney has spent more than 30 years blending his love of business and passion for sports. He has owned, operated, and sold four manufacturing companies, headed up the Wisconsin Sports Authority, and launched a sports marketing firm. Joe purchased equity interest in an investment banking firm and served as president and managing director. He is now an accomplished author, internationally-known speaker, and investor in private equity companies.

Joe’s passion is studying human behavior. He has used the fields of sports, business, and military as his laboratory to better understand why certain people outperform others. He is especially devoted to helping and mentoring young athletes and executives to develop all aspects of their career, business, and life.

He has a wide range of experience in the general business, manufacturing, sports, and investment worlds, but Sweeney’s expertise is in marketing and sales strategy, finance, and general management. He also has extensive experience in mentoring young, as well as seasoned, executives transition to the next phase of their careers. He has successfully coached business executives, well-known sports figures, and members of the military including over 300 United States Navy SEALs.

Joe has given hundreds of keynote addresses to a variety of businesses and corporations such as Northwestern Mutual, General Electric, Wells Fargo, CUNA Mutual, Manpower Group, Merrill Lynch, Minnesota Wild NHL team, Morgan Stanley, Travelers Insurance, UBS, the Navy SEALs, and numerous universities, church congregations, and professional and collegiate athletic teams.


  • Networking is a Contact Sport: How Staying Connected and Serving Others Will Help You Grow Your Business, Expand Your Influence, and Land Your Next Job
  • Moving the Needle: Get Clear, Get Free, and Get Going in Your Career, Business and Life
  • After Further Review: Turn Your Somedays Into Today
To book Joe for your event, contact Front Row Speakers on +353 1 485 3991 or email
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