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James Cronin

We help professional athletes to realise their full potential

Our Clients

Talent Management

We partner with celebrities, sports and business people to maximise their revenue with commercial speaking engagements.

Our MD, Frankie Sheahan, has enjoyed an extensive career as a professional rugby player with Ireland and Munster. Through our talent management service and Frankie’s first-hand experience as a professional athlete and entrepreneur, our main goal is to provide the highest quality representation to our talent.

With specific reference to sports people, we understand that during a career, one has to deal with the ups and downs of a professional sport – injuries, team selection, motivation, personal development, career progression and so on.

We provide a full advisory service to professional athletes to include contract negotiation, product endorsement, media training, mentoring, career guidance, wealth management, sports psychology and legal advice from the country’s experts in sports law.

We continue to build strong relationships with high profile companies in order to seek sponsorship opportunities and create incremental revenue for our talent, maximising their income during their careers.

Frankie Sheahan is an official registered agent with the RFU Rugby Football Union.

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